Thames & Kosmos Perfume Science handleiding
Handleiding
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14
In the past, perfumes were costly luxuries.
Madam de Pompadour (1721-1764), the
lady of Louis XV of France, spent a giant
sum equivalent to $220,000 on perfumes.
Thanks to science, today it is possible to
make many fragrances in the laboratory
at much lower costs. They are not only
less costly, but the number of basic
fragrances continues to increase.
Madam Pompadour’s court perfumer
could choose between about 200
fragrances. Today, master-perfumers
have more than 25,000 fragrances
available to them for their creations.
The possibilities are almost
unlimited.
Artificial Noses
Thanks to new technologies,
perfumers can analyze and
produce almost endless
numbers of fragrances.
With the help of a computer
equipped with an artificial
nose it is possible to capture the
essence of a waterfall, of a warm
summer night, or of a fresh and
salty ocean breeze. With this tool, one
cannot only discover what substances such
complex smells are composed of, but also
synthesize them correctly. This is because
the artificial nose recognizes all fragrance
components of an object — be it a flower, a
plant, a piece of plastic, an automobile, or
whatever.
Fragrance is Everywhere
The perfume and flavor industry is growing
more and more every year. The fine
fragrance industry collectively takes in tens
of billions of dollars per year.
Fragrance formulas cannot be specifically
patented in the United States, but the
brand names and labels put on them
can be protected by trademarks. Still,
fragrance formulas are heavily guarded
secrets.
Hundreds of new perfumes are
introduced every year, and an even
larger number of new fragrance
products are designed and marketed
each year. This is not all that
surprising because fragrances are
found in thousands of products,
not just perfumes. Fragrances
are added to face creams, hand
creams, body lotions, soaps,
hair care products, bathing
salts, detergents, disinfectants,
and deodorants.
Fragrances are also found in our
environments, consciously chosen to make
places and experiences more pleasant. In
the supermarket, you may smell a fresh
lemon essence, the gas station smells like
fresh coffee instead of gasoline, in the
hotel there is a fragrance of vanilla and
sandalwood, and a new car smells like
a new car. Have you experienced these?
Fragrances affect feelings and moods, so
we are often emotionally influenced by
our noses. Thus, it’s reasonable that we will
want to go to places where it smells nice
and we feel good.
The number of
fragrances for sale
today is enormous.
There is a perfume
for everyone.
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Productinformatie
Merk | Thames & Kosmos |
Model | Perfume Science |
Categorie | Niet gecategoriseerd |
Taal | Nederlands |
Grootte | 9865 MB |